Bottom line here is that there is still a LOT more money in TV advertising which I believe should continue to make its way over to streaming as the years roll on. I plan on holding both Roku and TTD as this plays out.
Fox’s streaming only Ads were priced from $300K-400K for a 30 second spot.
Fox’s TV Ads were sold for up to $5.6 million!
The streaming ads have only 7.1% the value of a typical TV commercial. Wow. How quickly will this money start to pour over to streaming? That’s the question.
While this is probably behind a paywall for everyone, I dont have a WSJ sub and was able to access the full article when I clicked the link through Twitter. I’ll provide both and see if it lets you read it.
Here is Gavin Baker’s tweet.
https://twitter.com/GavinSBaker/status/1223664520117309440?s…
Here’s a direct link to the article.
https://www.wsj.com/articles/the-super-bowl-is-still-tvs-bal…
And btw, I’ll be streaming the game through the Fox App on my Roku Ultra, hoping to get a good 4K stream and see how this looks on my Samsung QLED TV. Happy Super Bowl viewing everyone!
-AJ