The Clydesdale Are Back

On Monday, Budweiser’s marketing team released its Super Bowl LIX commercial that is aimed right at the hearts and minds of Americana and places where grabbing a Budweiser became poisonous to a customer’s social resume.

DB2

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This was a good example of cancel culture. But the far right canceled a company that donated tons of money to them. I had to laugh when the knifes came out because of a trans influencer. One person sent them right over the edge and made them afraid to drink Budweiser. Budweiser was so cheap after that, though. LOL

https://www.opensecrets.org/orgs/anheuser-busch/totals?id=D000042510

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Ok, but none of the beer companies are doing well. Constellation Brands did well for a while with Corona and Modello in the US, but not now. Diagio is selling Guiness.

They tell us the younger generations are doing less beer. Seem to like non-alcoholic beer or the various selzers.

AB Inbev is still the leader but growth is slowing as population ages.

On the old boards we used to have a beer discussion board. Beer tends to be counter cyclical. Can do better when economy is slowing–like cigarettes.

Molson Coors and Boston Beer (Sam Adams) should also be mentioned. Pabst is smallest.

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Athletic makes a really good hazy IPA non-alchohol beer.

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Definitely, based on first-hand experience. Was working at an acrylic fabricator/display manufacturer 1990-1994. Everyone has seen them, but they do not have the manufacturer’s name on them (just the brand being sold). Usually, every year, they shut down November to March because nobody buys displays during that period. So, no need for a workforce that just sits around. We had started producing an order for Bud in summer/fall 1991. The item was a tabletop sign with silkscreened pictures of four of their beer logos on it. They were sold or provided to bars/restaurants/etc nationwide by Bud. When the economy tanked under GHWB, we got ongoing orders for those displays from Bud. Our crew was the ONLY crew working the entire winter, and we were busy the entire time.

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Won’t work. Nothing captures the imagination of the target audience like anti-DEI themed content.

If the horse was attending a Klan rally, you might have something.

intercst

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I don’t know but I can see it working. The attention span is really short on that side of the world.

Especially when the ad is from a USian company that has been taken over by foreign COMMIES!!!

Steve

Speak for yourself. A broad spectrum people out there includes segments of many persuasions. Some like animals and think they are cute. AB keeps its clydesdales for that reason. It has worked for them since the end of prohibition. Clydesdales are part of their culture.

Some may object to their DEI efforts, but to say everyone does is an over generalization.

Inbev is from South America. They are very interested in the growth of international markets and have repeatedly acquired companies for their globle distribution rights. Stella Artois is one of theirs. But now AB products as well a international rights to Miller, Modello, Corona and probably many more.

They are an industry leader that competes in the global market. US is only part of it.

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InBev was formed by the merger of Belgium-based Interbrew and Brazilian brewer AmBev in 2004. FWIW, their headquarters are in Belgium.

DB2

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The loss in beer swilling market share wasn’t among “everyone”. It was the folks who objected to the use of a transsexual youtube and Tik Tok influencer in Anheuser-Busch advertising. AB probably needed to partner with a celebrity possessing the sensitivities of a Pete Hegseth to right the ship. { LOL }}

intercst

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Yes, there was a boycott among beer drinkers but most think that is over. People are drinking Bud Light again. And other AB brands are less impacted.

My 90 day gain numbers from Jan 17 say its tough times for beer.

90 day gain
BUD -27.32
STZ -23.69
SAM -15.52
TAP -1.38
Jan 17, 2025