Treating people with respect seems to be as hazardous as being called a Commie in the 50s.
Somehow can’t shed a tear for the fired Wokes!
Darwin at work?
There is a segment of the old American order who is absolutely terrified of treating people who are not like them with respect as human beings.
Did you ever think you would see the far right becoming so “woke” that they get the government to go after companies? Looks like all the libertarians have left the Republican party.
There is a reason for the executive shakeup…
The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15…
“These numbers are staggering,” according to an April 23 report from Insights Express, a beer-focused newsletter.
My neighbor who is a big time conservative came over to me the day that all came out. He was excited to tell me about it and I just sat there and laughed. He asked me why I was laughing and I said I couldn’t believe what you guys get so worked up about. I then asked him how any of that affects my life or why I should even care. The guy is 67 years old and gets all worked up by fox news…or probably Newsmax now.
The most idiotic thing about all of this is the shear number of companies that that have so called woke policies that if the if the ignorati knew, they would have a conniption over their inability to cancel all of them.
Heck, even one of the biggest Country Music recording labels: BMG:
Only way to avoid all these woke companies might be to crawl under a rock. shrug
As we have discussed for some time, this is a new risk to anyone trying to do business in Shiny-land. I remember, some 25 years ago, Ford Motor started advertising in a magazine that catered to the gay population, because, gay people buy cars too. A group of religious nutters tried to organize a boycott of Ford. I heard nothing further after the initial announcement of the boycott. Seems to have fallen on deaf ears. But look what happens to a company now, that dares to stray from the white, straight, Christian form.
I see it more as a case of the ad execs not understanding their customers. You don’t have to agree with your buyers, but at the same time you don’t have to make ‘political statements’. You know, stick to horses.
I remember that since at least the 2000s and maybe before, Bud was marketing directly to the LGTB community. In hipper bars you’d see Bud posters with full rainbow flag motifs.
In the 1990s, Subaru was marketing to the Lesbian community but slightly more subtly. Look at the license plates. (P-Townee is a reference to Providence, Rhode Island which is a famous gay vacation spot):
I thought the motto was “Don’t tell me what to do” You know personal freedom and the pursuit of happiness. Or is that only for some people? But I get what you are saying DrBob but if volume only went down 21 percent it looks like they did know their customers. Because if it upset people so much it should have went down a lot more.
I would suspect some gay people drink beer. Would it be reasonable for the official corporate position to be “we want gay people to buy our beer, but, officially, we refuse to acknowledge their existence”.
There is nothing new under the sun. Beer companies have been advertising to the gay consumer for decades, and conservatives have (periodically) complained about them advertising to the gay consumer as well. For example, this Clinton-era kerfuffle is now old enough to rent a car…
Somehow losing over a fifth of your sales volume isn’t what I’d call a career enhancer for a marketing executive. Which is why they lost their jobs. Remember, this was an unforced error on their part.
I was the majority shareholder and publisher (almost all my partners died of AIDS and so I was last man standing) of the world’s foremost gay magazine, “The Advocate,” when we FINALLY, after years and years of trying hard but being nothing but abused by major advertisers (except for English booze, and many gay bars still feature Boodles Gin because it was the brave first advertiser) got automobile and then USAian beer ads. What did it? The death from AIDS and sympathetic story telling about long time macho male avatar Rock Hudson. Somehow his death punctured through the vicious idiocy.
I expect that Madison Avenue suites are studying demographics very very closely as (pseudo-)Christian Trumpian bigotry remains hysterically centered in a significantly shrinking demographic. Gay folk (like black folk and women and other of us people who simply cannot afford to be ASLEEP if we want to survive) hold strong memories of vicious evils done and peace offerings tendered over the last decades.
That same year (around 1988 or so) one of my dying gay friends, himself a fervent Christian (real Christian, as in week long silent monastic retreats and giving over 20% of his income to charities) and expert veteran marksman, decided as he grew a bit loopy with illness to die not in bed but by invading the National Religious Broadcasters Conference and “killing as many of those evil satanic greedy bastards as my rifle will hold ammo for.” I talked him out of it. Maybe I done wrong?
I doubt the drop in beer sales will last very long, as something else will distract the idiot mob.
And hey, everybody, it really is time to forget about “wokeness” and just to wake up! Most of you probably never saw this potent and telling clip from the end of Spike Lee’s obscure look at Historic Black Higher Education, “School Daze” from that same year, 1988. Worth a look to understand the deep history. My side of this fight has been grinding away for a long damn time, and wokeness is no recent fad but a long time necessity.
It’s in my blood. My great grandma, an Oregon Trail pioneer descendant then living in the Palouse wheat district, used her shot gun and fierce ridiculing shaming voice to shut down an attempt to create a Ku Klux Klan chapter in 1898 while pregnant with my grandma. Great granddad was a “circuit riding” dentist (literally the only dentist east of the cascades and west of Missoula), and was away from home at the time. When he got back he bought her a repeating rifle. We still have it.
Hah! I just found this, gets even better. Follow the bouncing ball…
The money was not something super, super important to me, or the legacy; it was finding the right champion and the right family. I felt that off right off the bat with Big Loud, and then immediately Seth (England) brought in Monte and Avery (Lipman) and Republic, and there was a mutual want for each other, even through the holidays. They really fought for me, and I was very thrilled, because Big Loud has been my dream label since I moved here four years ago.
Time to cancel woke country music and the entire ACM!
I suspect this is really a reference to Provincetown, MA and not RI. I’m not aware of Providence being considered any kind of vacation spot!
Yes thank you! I knew it was some vague P-sounding town in New England.
This is not sound reasoning regarding marketing. Look at it this way, they did this and they lost 21%, presumably from the right-leaning side of their customers. And had they done a “marriage is man + woman, and must have a big pickup truck + rifle on a rack” then they may have lost 21% from their left-leaning side of their customers. BUT, as far as marketing goes, to maintain a steady customer base with some growth, the right thing to do was to do neither of these actions.