{{ Mr. Wu is a law professor who studies how companies manipulate customers, extract wealth and deepen inequality. }}
Price Gouging Is Real. Doing Nothing Is Not the Answer.
{{ Since 2016, price gouging has become an even more pressing issue. Businesses across industries are increasing profits by exploiting what economists call situational market power — the ability to raise prices when there’s limited choice or urgent need. (Think of a convenience store that doubles the price of bottled water after a natural disaster.) The fact that companies now have access to and can analyze so much personalized data is improving their extraction capabilities. If a grocery-delivery app can tell that you must have Skippy peanut butter, why not raise the price just for you? Companies increasingly know exactly when they have pricing power and how best to exploit it. }}
This apparently also works in the reverse.
The closest supermarket to my home is Safeway, which has uniformly higher prices than Wilco, about 3 miles away. I do the majority of my shopping at Wilco, but will buy something at Safeway if it’s on sale and cheaper than Wilco.
Every week I get an e-mail from Safeway with one or two items I routinely buy at a price dramatically lower than Wilco. This week it’s Iceberg Lettuce for $1.54 (Wilco’s price was $2.98 yesterday.)
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