https://insideevs.com/news/749260/toyota-hyrids-global-sales-2024/
Toyota’s hybrids crushed it last year. While the company has been slow to launch compelling electric cars, its hybrid dominance continues to expand. Sales of hybrid models grew 21.1% across the globe last year, according to the company’s year-end sales report.
The company now offers hybrid versions of all of the important models it sells (Sorry Toyota GR 86, Supra and Lexus IS, but your sales barely register). The Camry, Land Cruiser, Sienna, Venza and Sequoia are only available as hybrids, and we expect the best-selling RAV4 to go the same direction when it’s redesigned.
The company has more experience with electrification than anyone else, and has thus far failed to convert that into success in the EV era. Its sole Toyota-branded EV offering in the U.S., the bZ4x, feels half-assed. I wasn’t impressed with the Lexus version, either. And while Toyota swears more and better EVs are coming eventually, other competitors have those on sale right now.
What has Toyota learned from the bZ4X flop?
Will slow and steady win the race?
We do know Japanese automakers are different from US legacy automakers.The Japanese make a model and hone & perfect it over time. US legacy automaker produce a model and it has problem so they toss it in the bin and design a new model repeating the process.
So what is in the Toyota future production line?
A continued perfection of the plug-in hybrid.
https://www.motor1.com/news/661266/toyota-phev-124-mile-electric-range/
Toyota Planning Plug-In Hybrid Vehicles With Over 124 Miles Of Electric Range
And 10 new EV models in 2026.
No fewer than 10 models without a combustion engine will be launched until 2026, including a three-row SUV for the United States slated to arrive in 2025.
https://electrek.co/2023/09/14/toyota-promises-new-evs-2026-500-mi-range/
Toyota promises new EVs coming in 2026 with nearly 500 miles of range
Tesla and BYD certainly have a leg up on Toyota in regard to EVs. I wouldn’t count Toyota out though.
Congress is considering expanding the 100% tariff & revoking China’s Permanent Normal Trade Relations (PNTR), previously known as Most Favoured Nation (MFN) trade status, and impose a 100% tariff on a wide range of Chinese goods.
the proposed Act has become a bipartisan bill as Democrat lawmaker Tom Suozzi will help promote it.
Keeping good Chinese made EVs & hybrids from the US market space certainly benefits US legacy & Japanese & S Korea auto makers that have US factories.
It will be interesting watching competition between the automaker here in the US market space.