We need more JCs like Bob Moore

Bob Moore, the grandfatherly entrepreneur who, with his wife, Charlee, leveraged an image of organic heartiness and wholesome Americana to turn the artisanal grain company Bob’s Red Mill into a $100 million-a-year business, died on Saturday at his home in Milwaukie, Ore. He was 94.

Despite the company’s explosive growth, Mr. Moore fended off numerous offers by food giants to buy Bob’s Red Mill. He opted instead for an employee stock ownership plan, instituted in 2010, on his 81st birthday; by April 2020, the plan had put 100 percent of the company in the hands of its more than 700 employees.

“The Bible says to do unto others as you would have them do unto you,” Mr. Moore, an observant Christian, said in discussing the plan in a recent interview with Portland Monthly magazine.


And he did! Wow. Well done, Bob.


Bob’s Red Mill is the ONLY place to get some of the fringe grain products that mass market efficiency focus has driven from the consumer outlets.

May they continue to find niche customers.

If you’ve never had milo pop, buy a bag of this and pop like popCORN.

Whole Grain Sorghum | Bob’s Red Mill (bobsredmill.com)


For us it is Bob’s Mill steel cut oats*, oat bran, nutritional yeast, millet, corn meal*, bulgur, and a bunch of others. If a recipe calls for some grain that is out of the mainstream, Bob’s Mill is our #1 source.

  • These aren’t unusual. We just like their products and our local Kroger has them in stock pretty reliably.