{{ At the time, India had about 200 million TikTok users. And the company also employed thousands of Indians.
TikTok users and content creators, however, needed a place to go — and the ban provided a multi-billion dollar opportunity to snatch up a big market. Within months, Google rolled out YouTube Shorts and Instagram pushed out its Reels feature. Both mimicked the short-form video creation that TikTok had excelled at.
“And they ended up capturing most of the market that TikTok had vacated,” said Pahwa.}}
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