What happened when India banned TikTok in 2020?

{{ At the time, India had about 200 million TikTok users. And the company also employed thousands of Indians.

TikTok users and content creators, however, needed a place to go — and the ban provided a multi-billion dollar opportunity to snatch up a big market. Within months, Google rolled out YouTube Shorts and Instagram pushed out its Reels feature. Both mimicked the short-form video creation that TikTok had excelled at.

“And they ended up capturing most of the market that TikTok had vacated,” said Pahwa.}}