Hey hey hey, my type of thread. I’m a member of the millenials (currently a 19 year old college freshman), but I know a lot of Gen Z as well. Just thought my input might be valuable and please feel free to ask me whats cool/whats not. And please forgive me because I already know I’m going to ramble a lot in this post.
I agree with a lot of this study, a lot of it nails it. This quote is by far my favorite of the whole article.
“Snapchat, and Instagram are the coolest platforms.
Facebook is still a daily habit for most teens for consumption
and stalking, but they rarely post and it’s not seen as cool”
I remember when I was 13-14 facebook was the coolest, everyone lied about their age because at that point you needed to be a certain age (I forget exact age) to create an account. But as more and more parents joined, it became less cool. Today, I’m talking to young people who don’t even have Facebooks, although I believe everyone eventually has to get one because it’s vital for communication in a lot of groups/clubs/etc.
Here is what my facebook feed looks like today.
The first thing is a meme: “Tag a friend who is working so you can begin their vicious cycle of procrastination.”
The second post is “Tag a friend who likes food.”
Both of these posts go along with an image or video that’s amusing/relatable to Gen Z.
This is literally 95% of my feed. It’s really stupid, I know, but I still tag my friends in it.
Long gone are the days where Gen Z actually posts in facebook. We check it every day, and we 100% use it to cyber-stalk people, and maybe we post a new profile picture/cover photo once every 3 months, but that’s about it.
Instagram is definitely cool, but most people don’t post a lot as you really want to get a lot of likes on your posts so you wait until you have a really cool photo. That being said, I still check it every day, as do most of my friends.
Snapchat is definitely the coolest platform of the 3. Whereas the social teen might check facebook/instagram 1-3 times a day, really social teens will - no joke - “snap” people 50-100 times a day. Basically you start conversations consisting of selfies and it is considered rude not to respond. There is very little content to each selfie but it doesn’t really matter.
Snapchat is the coolest platform, I should Invest in that!
-Well, maybe, however I use snapchat a lot but I hardly ever see any ads/ways of generating revenue. As far as I can tell, all of Snapchats revenue comes from looking at people’s stories (stories are basically selfies ALL of your friends can see). Stories are much less used than personal snaps, and when I might check snapchat 50 times a day, I only check the stories section once. I’m not quite sure how snapchat can add more ways of putting ads in without irritating all of Gen Z (think about if you had to look at an add every time you sent a text).
Nike is def cooler than UA, it just is, always has been. That being said the gap between Nike and UA is probably less than UA and the other companies (Reebok, Adidas, Sketchers).
Apple is cooler than Samsung for sure. There’s actually a significant amount of peer pressure for everyone to have iPhones as you can only iMessage people with other iPhones. For those who don’t know iMessage is a blue text that uses data/wifi instead of cell service to send messages, it’s a lot faster and cooler and better haha. But anyways a lot of times we give each other flak if someone doesn’t have an iPhone, saying stuff like “oh my god this green text wants to make me throw up.” Take that as you will, but there is definitely pressure between teens to get iPhones.
Video games are still cool as well. Although somehow they missed the most popular video game, League of Legends, not sure how they missed that one it is by far the most popular video game in the world.
YouTube: Cool, it wasn’t biased by Google running this survey, YouTube is really cool to Gen Z. My mom always says back in my day we had to go to the library to learn things, now you guys have the internet. Well YouTube is almost the next iteration of that idea. Now instead of googling things, if you don’t know how to do something you go to YouTube and type “insert what you want to learn tutorial” and a video tutorial comes up showing you how to do it. *Side note parents when you ask your kid to fix your computer 50% of the time they just look up a tutorial on YouTube, we don’t know everything either we just know how to follow tutorials on YouTube.
Hopefully this information was helpful to somebody, or at least interesting. For me, my investing takeaways are.
- I don’t personally want to invest in Facebook because I think it’s losing what made it popular 5 years ago, I think there’s a chance young people start to go further away from that platform, and I’m not sure Instagram can pick up the slack.
- I don’t want to invest in Snap because I use it but I can’t think of many meaningful ways they could increase revenue without irritating me when I try to use it.