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Who Is Actually Buying the Cybertruck? New Data Show That Often It’s Elon Musk
Registration data reveals that nearly one in five Cybertrucks sold last quarter went to companies Musk already owns, underscoring the truck’s failure to break through with everyday consumers.”
“Almost one in every five Cybertrucks registered in the US during the fourth quarter of 2025 was delivered from one corner of Elon Musk’s business empire to another. The purchases, likely exceeding $100 million in value, have continued into this year.”“In an unconventional arrangement that underscores the Cybertruck’s struggle to gain traction with mainstream consumers, Tesla’s sales of the divisive pickup truck have recently been sustained largely by purchases from Elon Musk’s other companies including SpaceX, xAI, Boring Co. and Neuralink.”