Why?

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Why does Fool constantly try to flip back and forth between their old “Long Term Investing” strategy where we are coached to take our time and study the markets before carefully making an investment decision, and the newer “Time is Running Out” or “Limited Time Offer” type of adds that push so hard to make us jump into an investment plan Without taking the time to study the situation.

This flip-flop of stop and go don’t work well together and fight each other. Personally I’ve learned to just ignore the Hurry Up adds and wait a few days until we have time to make an informed decision.

I think Fool would do well to keep up the original advise and stop trying to push investors into making an uninformed and unstudied decision.

My opinion…

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Hi, wtr3. You opinion with regards to TMF marketing is shared by many.

The bottom line is that the service advisors, who promote the Foolosophy of long-term (3-5 years or longer) buy-and-hold investing do not write the marketing copy, and the marketing experts who create the ads, videos and other promotional content don’t actually research and recommend the companies.

Personally, the “hard sell”, no matter the product or service, turns me off. If an offer is as good as it claims to be, then it’ll be just as good tomorrow after I’ve had a chance to sleep on it. But, as I have been told repeatedly, this approach also works for most people. To be fair, TMF Marketing has refined its approach over the years, always looking to improve, and they focus group their strategies.

But I think you have the right approach, to separate the marketing Fool from the investment Fool. It’s the latter that will drive wealth over the long term (3-5 years or longer), but it’s the former that, more often then not, gets new Fools in the door.

Fuskie
Who always prefers to do his own research to confirm his impressions of Foolish research…

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