$AAPL Car Nabs Lamborghini Designer

Note: This article is a month old and completely slipped my radar. . .

Bloomberg headline: Apple Nabs Key Lamborghini Executive to Work on Its Electric Car

:pushpin: Tara Borrelli oversaw chassis and vehicle-dynamics engineering

:pushpin: Apple is aiming to launch a self-driving car later this decade


Apple Inc. has enlisted one of Lamborghini’s top car-development managers in a sign that it’s stepping up work on a self-driving electric vehicle, according to people with knowledge of the situation.

The company hired Luigi Taraborrelli, a 20-year veteran of the Italian carmaker, to help lead the design of Apple’s future vehicle, said the people, who asked not to be identified because the matter isn’t public. Taraborrelli was most recently Lamborghini’s head of chassis and vehicle dynamics.

The move is another signal that Apple is committed to producing a car following years of setbacks and upheaval. With his experience, Taraborrelli becomes one of the most senior managers on Apple’s EV team and brings some exotic-car panache to the effort.

This sounds like Cook is seriously going to pursue this rumored bet:


"Earlier this year, Apple tapped a 31-year veteran of Ford Motor Co. to lead its vehicle-safety efforts. Last year, it hired Ulrich Kranz, the former chief of struggling electric-car maker Canoo Inc. and former leader of BMW’s electric-car business. Before that, Apple enlisted former Tesla Inc. Autopilot chief Stuart Bowers to work on self-driving technology.

The Apple project includes hundreds of former engineers from Tesla and other car companies, including Rivian Automotive Inc., Alphabet Inc.’s Waymo, Volvo Car AB and Mercedes-Benz Group AG. It also has former senior design executives on staff from Tesla, McLaren, Porsche and Aston Martin."