Well, today I took the plunge and initiated a position in AMZN. I had been reluctant to buy because I was concerned that the share price has risen so far already. (I paid about $799 per share. It was on a dip of about $7 or $8 per share).
But I decided that there is no reason to think the price won’t increase further. Of note, there are plenty of people buying shares of Apple today, paying significantly more than what I paid about 4 or 5 years ago. So the fact that a stock’s price has increased significantly already doesn’t mean can’t/won’t increase further. Especially a stock like AMZN.
I’m actually feeling pretty good about picking up some shares!