Are we already in Recession? Looks so by looking at the stores

In the morning had to go to Costco to get Milk, the shop is relatively empty. I am able to go and pick milk, some pastries and able to check out in few minutes. Is it something to do with COSTCO alone, or has American shopping habits have changed or are we in deep recession?

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Talking heads today reported they are expecting a 6 to 8% increase in sales this holiday season. But that seems due to rising prices implying flat volume of items sold.

Given recession concerns, that sounds optimistic. But we will be watching the numbers in January.