Auto news outlet Motortrend on Tuesday named the Lightning its 2023 truck of the year calling it the “first electric pickup up to appeal directly to the existing truck market.” Barron’s agrees. We have driven a Lighting several times with owners of traditional Ford (ticker: F) trucks. They all came away impressed with the power and capability of the electric version of Ford’s most popular vehicle.
The F-150 Lightning is still in its early days of existence. Traditional truck buyers might not have encountered one yet. Through November, Ford has delivered 578,881 F-series trucks in 2022, including 13,258 electric Lightnings.
That’s changing though. Ford plans to ramp up production of the F-150 to about 150,000 vehicles a year. Hitting that goal in 2023 would mean that electric pickup trucks could be as much as 20% of all F-150 sales.
