$F Delivers First Lightning Pickup Truck

Disclosure: just nibbled on $F @ $13.33 per share


1) $F “For Ford, he’s a customer right out of central casting: a Tesla Model 3 owner who had a deposit down on the Cybertruck and considered a Rivian R1T.”

2) $F daily, weekly, and monthly charts. - - +

Note: the 6 x 10 EMAs for the month of MAY 2022 are still barely “bullish.” This might change by end of month to bearish. I would focus more on the trendline on the weekly chart for a stop/loss , maybe 3% under that new trendline.

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Bloomberg Hyperdrive headline: Ford Beats Tesla to the Punch With First Electric F-150 Delivery


It’s difficult to overstate the significance of Ford fully electrifying what has been America’s best-selling vehicle for 40 years running. The automaker sells around 900,000 F-Series trucks in good years, generating more than $40 billion in revenue. In a Bloomberg Businessweek cover story last month, Chief Executive Officer Jim Farley likened the Lightning’s arrival to the days Ford was rolling out the Model A, the successor to the first affordable automobile.

Tesla’s meteoric rise to far and away the world’s most valuable automaker has put Ford and other established automakers on their back foot the last few years. While it didn’t exactly go to plan, the debut of the Cybertruck in November 2019 was a shot across the bows of Detroit’s biggest moneymakers.

Schmidt remembers putting in a reservation for a Cybertruck and showing up to the family’s Thanksgiving celebration that year. “Nobody could believe it because it was the ugliest thing they’d ever seen,” he said. “But it was $100 and I figured, you know, what’s the worst that could happen?”

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