Bert Hochfeld article on Monday

Thanks for sharing this article! Really interesting, since Monday seems to be one of the typically less covered stocks.

I’d just like to make a comment regarding Monday in relation to Atlassian, Asana, and Co.

Initially, my thoughts about Monday were also like, hey, it is another project tool. But after more research I think that Monday’s product offering goes way beyond that of a task/project management tool like Asana.

Monday offers an open platform designed to cover pretty much any use case. To make this offering more concrete, they provide specific solutions to specific problems, like their CRM, developer tool, or Marketing planning tool.

Asana, for instance, cannot really cover such diverse use cases holistically, in my opinion. At least I would not want to use it as a CRM. And I think it cannot compete to Monday’s out-of-the-box integrations and automation workflows, either.

So while I cannot really imagine investing in Asana, I am actually invested in Monday as I see a lot of expansion potential, once they are used in one department, others might follow so they can collaborate on one main work OS tool with a more streamlined data foundation.

I hope this adds some helpful ideas towards their product offering being somewhat different from the classic task/project management tools out there.

Best
Lisa

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