Interesting case of a vegan suing Burger King for the claim that the Impossible Burger is 100% without meat because it is cooked on the same surface as the meat burgers and thus likely to pickup meat bits during cooking. If the suit is upheld, it is certainly going to complicate companies which now sell cooked meat products from adding Beyond or Impossible to their offerings.


The studies I have seen are that the vast majority of BYNDs customers are meat eaters. Advertising may just have to include an asterisk “before cooking” and I doubt sales would be impacted. or modify the equupment so that it is not cooked on the sane surface for the very minor portion who would care.

BYNDs sales really started to take off after they entered the restaurant space. Fast food in particular.

I can’t recall the restaurant but beyond has already been kicked out of one for lightlife instead.

Given none of these burgers actually are anything like real hamburger and just a glorified veggie burger, I expect the market to commoditize quickly due to lack of product differentiation. McDonald’s said the reason they went with beyond is production capacity. So what happens when another company comes along with a plant and $.05 less per patty?


Given none of these burgers actually are anything like real hamburger and just a glorified veggie burger

We’re beyond that :wink:

The following from Business Insider. I haven’t had the BK version, but I did have an Impossible burger that I thought was outstanding - better than any beef burger I can recall. There are lots of other taste tests like this on line. Overall impression seems to be that there are quite a few varieties successfully mimic beef with varying degrees of tastiness - some even include faux blood/juice.

Benji: Overall, the veggie burgers… well, they weren’t very popular. But one did stand out: the Impossible Burger from Burger King.

Commercial: With a patty made from plants, no beef. Get it while it lasts.

Nico: That’s a burger. Holy moly!

Kyle: That’s really good. This is the best one by far.

Nico: In terms of taste. I thought we were gonna be sad this whole time.

Benji: It got a near-perfect score in the first category. It even beat out the beef burger, and it was just shy of the beef burger in the second one. Which makes sense, because, you know, beef should win in a category about how meat-like something is. The only other veggie burger that came close in either category was Gardein.…

  • Khleb

Ive had the impossible burger at burger king. I liked it, bought another one this weekend. But no, it was not better than a great hamburger. It is adequate as a hamburger. Anyone who says any differently (and yes, I will judge here as I know the difference) simply has never had a good hamburger.

Put it this way, if Burger King replaced their hamburgers with impossible burgers they’d go out of business. As an option, however, it is adequate. Tastes good, digests well, I liked it. Is not a great hamburger however.



This reminds me of a taste test that my brother and I conducted over this past summer. We were both visiting our hometown, Windsor, Ontario, right across the river from Detroit. One afternoon, we were in Detroit running some errands, and we were driving by White Castle, offering their Impossible Sliders.

Mind you, if you’re sober, there is never good reason to stop at a White Castle. But looked at each other and we knew we had to succumb to the hype of the Impossible Burger.

We both ordered a regular cheeseburger and its Impossible counterpart. Sampling the regular cheeseburger, the patty tasted a bit like wet, salted cardboard. I normally slather on the ketchup and mustard so it was at least palatable, and I felt sorry for my brother who normally forgoes the condiments. It seemed like the slider was just a vehicle to put ketchup, mustard, a pickle slice and cheese into a bun.

Next up, was the Impossible Burger. We took a bite and it was unaninmous: It tasted exactly the same as the regular version. Congratulations Impossible! Mission Accomplished!


Holy snowflakes…

…but did you know that BK states on their site that “a non-broiler method of preparation is available upon request.” Basically, they can either microwave or steam your meatless patty if you ask them.

Emancipate yourselves from mental slavery

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Why are we posting about this here???

Let’s wrap it up…

Happy Thanksgiving


Why are we posting about this here???

One reason could be that BYND showed 250% growth in their most recent quarter… :open_mouth:


There is no reason for a vegan to go to Burger King.