By the numbers not the birth rate

We have had several threads on Demographics and how large the Baby Boom is verses all comers.

Why? Because most of us here sensed for a long time a power in numbers as baby boomers.

The Demographics we have seen here generally or often cite the birth rate that has been a long term downward trend.

But those are not the numbers.

The Millennial Generation and Generation Alpha are both larger than the Baby Boom Generation.

This matters in your investment calculations.……



Chevy Corvette, Downy fabric softener, Life cereal… what brand these days hasn’t identified- and blamed- millennials as the demographic causing the decline of their annual sales? Companies have been hearing for years now that resonating with the millennial generation is vital for strategic growth: they are comprised of more than 83 million consumers, have $200 billion in annual buying power and will spend $10 trillion over their lifetimes… all in the U.S. alone. As the largest generation in the workforce they simultaneously command influence over entire industries (auto, health, food and beverage) and other demographics (generation X and baby boomers) alike.

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Finding nominal numbers on Alpha and starting points for the generations is mixed. There is no full picture of how big Alpha will be yet.

The Brookings Institute starts Post Gen Z as 2013. The chart is from July 2019 or six years of a 15 year generation. Meaning the Alpha Gen would be over 21 or even over 22% of the population in the US when fully counted.