Celsius MLS expansion

-Nice to see that Celsius has signed on two new MLS teams. I’m looking forward to then signing up more major sports franchises.

"Energy drink brand Celsius, which signed on as a U.S.-only sponsor of MLS last season, has added marketing rights in Canada to its deal for the 2024 season. The move follows the brand’s expansion of sales and distribution into the Canadian market last month. PepsiCo, which took an estimated 8.5% ownership stake in Celsius in 2022, is serving as the brand’s exclusive distributor in both the U.S. and Canada.

Celsius has also added two additional MLS club deals to its portfolio after initially partnering with Inter Miami, the Fire and NYCFC last year. The new teams are the Crew and Dynamo. In addition, the brand signed personal services agreements with several MLS players: Dynamo MF Hector Herrara, Inter Miami MF Benjamin Cremaschi, Fire MF Brian Gutierrez, Columbus Crew MF Diego Rossi and NYCFC MF Santiago Rodriguez.

Celsius will activate across MLS games and at the All-Star game in Columbus in July. The brand will also activate in-store at select Walmart and Sam’s Club locations nationwide."

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