Celsius Updates

Celsius is sponsoring the breakaway music festival.

“The largest multi-city festival in the U.S., Breakaway will welcome CELSIUS as the presenting sponsor for all ten stops of their festival circuit this year. As part of the partnership, CELSIUS will launch the “Road to Breakaway” at each event, with fitness activations and workouts led by CELSIUS trainers, in addition to samples of the latest CELSIUS Vibe flavors. CELSIUS will also offer fans meet and greets with select artists, and partner with retailers on exclusive VIP giveaways.”

Also, they announced on Linkedin today that they just won the 2023 7-Eleven Supplier of the Year, Non-Alcohol, Award for providing collaborative customer service and great consumer value.

Celsius also signed a Partnership with F1 Ferrari.

Full Press Release below:

BOCA RATON, Fla., Feb. 9, 2024Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink CELSIUS®, today announced a global, multi-year, exclusive partnership with Scuderia Ferrari, naming CELSIUS a Scuderia Ferrari Team Partner and official energy drink of the Formula 1 racing team.

Continuing with the 2024 season, CELSIUS will energize the Scuderia Ferrari garage and fan experiences around the world with the essential energy of CELSIUS, a leading energy drink, made with proven, premium ingredients and zero sugar designed to help people live fit, exceed their goals and elevate their everyday lives.

“We’re delighted that, having come on board with us last year, we are now expanding our collaboration with Celsius who become a global Scuderia Ferrari Team Partner for the 2024 season and beyond. Celsius will provide our drivers and team members with essential energy to help them perform at their best throughout an intense 24 Grand Prix season. We look forward to working with Celsius on new assets and experiences for our global fan base,” said Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer.

“Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track. We couldn’t be happier to continue to grow our partnership with Scuderia Ferrari’s world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level,” said Kyle Watson, Executive Vice President, Marketing of CELSIUS.

Scuderia Ferrari fans will experience unique CELSIUS activations throughout the season both on and off the track, including wherever CELSIUS is sold.


So are we to understand that when team Ferrari wins a race they will celebrate with Celsius rather than champaign?


Don’t worry, that won’t happen. :joy:


Wanted to also share the latest Nielsen data for Celsius. For 4 weeks through Jan27th… volume was up 77% with price decrease of 2.7%. Slowing down a bit more after further lapping Pepsi rollout but still very impressive growth. Considering Monster volumes dropped 7.6% & Red Bull dropped 3.9% during this same period. Seems like Celsius is still grabbing share quickly in this space and growing the category.



The number of funds that own shares of CELH stock has jumped from 536 to 852 over the last four quarters.

In January, Celsius expanded its partnership with PepsiCo, growing its global sales and distribution footprint to consumers in Canada.

Building on the distribution agreement that began in the U.S. in 2022, PepsiCo now serves as the exclusive distributor for Celsius in Canada, where sales began last month.

Celsius has also selected Suntory Beverage & Food in Great Britain and Ireland as its exclusive sales and distribution partner in the United Kingdom, Northern Ireland, the Channel Islands, the Isle of Man and the Republic of Ireland. Sales in these regions are set to begin this year.