I was a reservation holder way way back. But my number was such that it would have been a year or two before my place in line came up. The first year of release had too many issues with both the build, the prices, the delays. Then Rivian turned into a serious competitor in the truck/suv space and seemed to be rolling out a better product, although pretty standard in looks. 
For a short while I was a Starlink customer, until one day I got an email that literally stated, my prices were going up because too many customes in my area, and other people’s prices going down because not enough customers in those areas. Congestion pricing?!?! Nope, I was out as broadband had just made it to my street in the boonies.
Now though, with his recent antics, his fighting all gov’t oversight of his companies, his gestures, his leadership of data privacy invasion, and using his kid as a human shield…
…now I don’t even follow Starship or Boring Comp antics anymore. I want NOTHING to do with anything he touches. Nothing he does is for the consumer or the planet, probably never was.
Edit to say - So for our household it is both.