Sentiment towards Chinese brands is improving, with 38% of consumers saying they are more open to buying a Chinese EV than they were just a year ago
Perceptions of Chinese EVs are changing, with nearly half of respondents agreeing they offer value for money, and 40% agreeing that premium Chinese EVs are as good as those from the competition
While brand nationality still matters to many, attitudes are softening, particularly among younger consumers and those already driving EVs