Car buyer survey

Investment Analysis Clubs Macro Economic Trends and Risks
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Only 5 percent of US consumers want their next vehicle to be a battery electric vehicle, according to a new survey by Deloitte. The consulting company gathered data from more than 31,000 people across 30 countries as part of its 2025 Global Automotive Consumer Study, and some of the results are rather interesting, as they pertain to technologies like new powertrains, connectivity, and artificial intelligence.

ICE             62%
Hybrid          20%
Plug-in hybrid   6%
BEV              5%

DB2

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And if tariffs on imports from China, Mexico, and Canada increase by 25% on Jan 20 as promised, price of the average new car will increase from $30k to $37.5k.

If you are in the market for a new car better make a deal soon.

And will the market value of your used car increase by 25%?

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OK, I’m going to call baloney on this, and it’s easy to do. In 2024, 8% of all car sales in the US were already pure EV’s, and that’s an increase year over year. (EV sales worldwide were up even more!)

In fact, that statistic has grown almost every single year since 2011 and I expect it to grow again in 2025 unless the economy craters or incentives are withdrawn. Even then, the sector will be fine; I can’t imagine who Deloitte is talking to. (Or, more to the point, I would like to see how the questionnaire was phrased.)

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There is absolutely some (insert poop reference) data in the survey.

For example, only 5% want to buy an EV but 49% of USA surveyed want to use MaaS everyday and 28% are willing to give up direct ownership for a subscription service.

I don’t believe any of those numbers (low or high) are likely representative.

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Q41. What type of engine would you prefer in your next vehicle?

That would indicate a sizable recidivism rate. Last year in June an annual McKinsey survey found that 46% of EV owners were very likely to switch back to ICE. [Not on this board, of course.]

8% x (1 - 0.46) = 4.3%

DB2

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Nobody said people are totally consistent. Also, aren’t you conflating autonomous driving with EV engines?

Db2

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LOL.

  1. Most people don’t have a clue about different types of “engines” used to move vehicles.
  2. BEVs don’t have engines, they only have batteries and motors. P/HEVs have batteries, motors, and engines.
  3. It’s kind of like asking “what color car do you prefer?” People invariably answer with the most popular colors - blue, green, red, etc. But when they actually buy cars, they buy grey, white, silver, black, etc.
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Nope. Not a conflation, a correlation. I find it, as you stated, exceptionally inconsistent for half of the respondents to say they are want to use MaaS everyday (a number I think is a lot higher than reality) while at the same time, almost exclusively against pure EV.

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For the first time in 3Q 2024 electric vehicle registrations out paced new ICE automobiles.

What do Norwegians know that Trumpers don’t?

intercst

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{{ 31,000 people across 30 countries }} Perhaps many of those are poorer countries that can’t afford EVs

intercst

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That human fate is more communal than individual, and has more to do with social solidarity than heroic showboating for status/likes within the various courts of potentates?

d fb

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That doesn’t really address the results of this and other surveys. They indicate the conversion to EVs is going to be slower than expected here in the US. That is what we have seen and has been noted a number of times here on METaR.

So, obviously, we got a little over our skis with the whole “the future is electric” thing. And it could still be! In fact, it probably will be — just not as quickly as we originally thought. “Welcome to the messy middle of the EV evolution,” JD Power says in its EV retail share forecast, released Friday.

DB2

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It could fill lots of books.

Wait, it DOES fill lots of books.

—Peter <== not feeling very charitable today

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