Free rides in self-driving cars?

http://money.cnn.com/2017/09/01/technology/future/free-trans…

The cost of offering fully autonomous rides could be so low that businesses will be tempted to subsidize the rides to boost their bottom line.

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Free rides, but you’re a captive audience for ads? I suppose there are only so many ads a rider could tolerate, just like listening to the radio while driving.