With its Czech Republic plant and new low-cost EVs at the heart of its expansion, Hyundai aims to play a more prominent role in Europe.
Hyundai plans to solidify its position as a first mover in Europe’s EV market with new models designed for and made locally. The company is already working to “restore its leadership in electric vehicles” with new models like the second-gen Kona Electric built at its Czech plant.
Hyundai is also importing its best-selling IONIQ 5 from Korea, which just got a refresh with more range and sleek new styling.
However, Hyundai’s new low-cost Casper Electric is expected to play an even bigger role. In June, Hyundai introduced the Casper, better known in Europe as the Inster EV. Starting at under $27,500 (25,000 euros), Hyundai’s new EV will be one of the most affordable in Europe.