There are many statistics about augmented reality (AR) users and devices, including:
- AR user devices: In 2023, there were an estimated 1.4 billion active AR user devices, and this number is expected to increase to 1.73 billion by 2024.
- AR users in the US: In 2020, 83.7 million people in the US used AR at least once a month, and this number is expected to increase to over 110 million by 2023.
- AR user penetration rate: In 2024, the user penetration rate for AR is expected to be 52.8%.
- AR in retail: In 2020, over 100 million consumers used AR to shop.
- AR in healthcare: AR is used in healthcare for visualizing medical conditions, planning surgeries, and training medical students.
- AR in advertising: 67% of advertising agencies say they are making greater use of AR.
- AR in gaming: 36% of non-gamers express interest in AR gaming.
The AR and VR market is expected to grow at an annual rate of 8.97% from 2024 to 2029, with a projected market volume of US$62.0 billion by 2029.