These guys are racking up over a million subscribers and this was the must-have x-mas/chanukah present for my kid who is in film school and insists “every kid has to have it”. She goes to the movies all the time.
Going to the movies - giant screen, loud speakers, crowd to react is still a more exciting experience than watching at home, especially for young people. Founder made his bones at Netflix - which could make them ideal acquisition target for the big boy one day. This is pretty much Netflix for movie theaters. Surely it would be fun to watch “Stranger Things” AT the theater. This could be a kind of trial run to see if there’s a there there for NFLX.
As they collect more and more data they may be able to more quickly spot trends and adjust purchasing, promotion decisions with greater speed and agility. The hardest part of making money on films is, of course, marketing.
Seems like there’s something here - a real possible win-win-win all around - for content producers, movie theaters and customers. Without this type of deal movie theaters feel destined for extinction. And there’s countless smaller films that just might find audiences if given an audience. And surely they make money up-selling tubs of popcorn, possibly adding merchandise over time. If actress X wears killer outfits and those could be stocked at theater…
It’s an ultra micro cap at less than 100M, but seems worth a look.
How Movie Pass Plans to Make Money from it’s More than One Million Subscribers
Also, it’s not fair to ask you to care about this, but I do feel my kid has shown solid instincts for spotting trends. She once told me this red-headed softy pants was going to be huge singer. At the time she could pretty much walk up to the stage and say hello. Ed Sheeran turned out well!