New $10,000 Pickup Truck from Toyota



That looks like an interesting vehicle. I wish it had been available 10 years ago.

Agreed. I see lots of options, especially for some businesses to make “add-on boxes” to quickly convert a $10k truck with bed into a variety of specialty vehicles, depending on what the customer wants to do with it.

Gas only to start, but it will likely be available as PHEV. Not sure about pure EV unless the vehicle had a generator to power the add-on, so makes sense to use it to power the vehicle too (if practical).

This is an awful video.

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It certainly is an interesting concept, everyone can have a custom (bespoke?) truck. The problem for Toyota is that someone like Rivian can make an electric version and the transition from ICE to electric is unstoppable. Toyota should make a fully electric version ASAP.

The Captain


Most EV producers could do it very easily. Also an easy way to start with a relatively small battery and then have the ability to add space for a larger one as need for more power is desired by the buyer/user.

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I get seasick watching it

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Motor Trend takes a look at the IMV.

The $10k truck has no airbags & manual transmission.
Both are needed for US market space. That will boost the price somewhat.
Such an offering would be very desirable for business/commercial use.


“optimized for lower-GDP markets”

Great quote!


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This vehicle shows that Toyota executives don’t give a danm about safety.

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Are you now claiming the US is a “lower-GDP market”? Or what?

Where does it state this particular model is for the US market?

You did not read my mid. I am saying that Toyota is delinquent in even manufacturing and selling such a unsafe vehicle for use anywhere in the world.

That is irrational. Based on your claim, ALL their vehicles must have right-hand drive because that is what is required in Japan. Safety…

No - to me it is unsafe without air bags and ABS. By the way what are the crash test results?

You tell us what they are. After all, they ARE REQUIRED–right?

I think I’m less interested in it now.

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I think much of the third world would rather have unsafe transportation than walk. Or carry goods by wheelbarrow.



You cannot apply the same standards everywhere as you do in the most advanced countries. Doing so means that less advanced countries will go backwards, not forwards. It would be nice to have government inspectors in every farm and meat plant in the Sudan, but doing so would mean more people would starve, not fewer.

Civilization climbs a ladder. Different areas and geographies do so at different rates, and we should not expect one to leap from the bottom to the top without going through the intermediate steps (that we all have gone through.) It doesn’t work that way. Holistically speaking, it can’t.


Yep. Safety & health standards evolve. My first car was a 1960 Chevrolet Biscayne. It had a metal dashboard. And the exterior metal was very thick which meant the sheetmetal would not necessarily crumble absorbing energy but might shear off the front hood driving it back into the passenger compartment taking the heads off of passengers. It did have seat belts but they were added by a previous owner as seat belts were not standard equipment in 1960.
In the mid 1950’s Cadillac had magnetized cups in the glove compartment. The compartment also had spaces for a flask and a pack of cigarettes.
The WW2 generation thought nothing about having a snort while cruising down the road and having a smoke afterwards.
Smoking and drinking are still prevalent in human society.