So revenue growth is slowing. Why would you own this company?
I don’t get what you are saying. Are you saying you shouldn’t buy the company (Hubspot) because revenue growth is slowing? Revenue growth is slowing for just about EVERY GROWTH COMPANY! It’s the law of big numbers. The only exceptions are companies who suddenly come out with a big new product and briefly grow revenues at a higher rate than the year before, but that usually only lasts for a short period of time.
Think of it this way: New company starts out.
Year 1: Revenue is $0.1 million the first year (only open a few months). Rate of growth is 0.1 divided by zero, which is infinity.
Year 2: Revenue is $5.0 million. This is $4.9 million more than the year before, but RATE of growth falls from infinity to 4900%.
Year 3: Revenue is $15.0 million. This is $10 million more than the year before, but RATE of growth falls from 4900% to 200%.
Year 4: Revenue is $30.0 million. This is $15 million more than the year before, but RATE of growth falls from 200% to 100%.
Year 5: Revenue is $50.0 million. This is $20 million more than the year before, but RATE of growth falls from 100% to 67%.
Note that:
One: Revenue is not falling. Revenue is not flat. Revenue is growing.
Two: Revenue is not growing less each year. Revenue is growing by a larger dollar amount each year than it grew by the year before!
Three: Yes the “rate” of growth falls each year, but so what? That’s an artificial percentage number due to the law of big numbers (the base is continually bigger), and it happens to almost every company.
Let’s look at a real life example: Shopify
Revenue growth in 2015 was 95%
Revenue growth in 2016 was 90%
Revenue growth first half of 2017 was 75%
Wow, rate of growth is falling! Terrible, huh? We better not buy Shopify?..But:
In the first half of 2015, revenue grew $39.7 million from the year before.
In the first half of 2016, revenue grew $77.2 million from the year before.
In the first half of 2017, revenue grew $119.7 million from the year before.
Gives you a different picture, doesn’t it? In two years the year-over-year revenue growth in dollars tripled! (From $40 million to $120 million). Maybe we should buy Shopify after all!
I’m just saying you have to look at other factors besides the rate of revenue growth slowing down. The rate of revenue growth is almost always slowing down. You need more reasons than that!
Best,
Saul