Piper Sandler released its 47th semi-annual Taking Stock With Teens survey on Tuesday.
In cosmetics and beauty, e.l.f. Beauty [ELF] widened its dominant position with teenagers, while Sephora outperformed Ulta Beauty [ULTA]. Beauty consumers still prefer to shop in-store vs. online, per the Piper Sandler survey. Notably, Target [TGT] improved its standing with teenagers in the survey.
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Celsius Holdings [CELH] was one of the biggest standouts in the teenager survey as 17% cited the Celsius brand as their favorite energy drink brand vs. the ~12% total market share. Monster Beverage [MNST] and Red Bull both under-indexed with teenagers in comparison to their total market share.