The mysterious companies behind Costco’s Kirkland Signature and Trader Joe’s O’s
https://www.ksl.com/article/50453502/the-mysterious-companie…
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In our house, private brands (mostly WF-365) have started to become much more common (my wife does most of our shopping). I think this is a major headwind for a lot of brands like Heinz, P&G, and others.
tecmo
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" In our house, private brands (mostly WF-365) have started to become much more common "
We are buying more and more Kirkland. Kirkland Malbec at $6.99/bottle as good as, or better than, any $15-20 bottle.
I buy Kirkland brand almond milk by the case. I drink 32 oz a day. Cheaper and better than Silk brand in the grocery store.
IMO, still no good private label substitute for Heinz ketchup.
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