Tinker said:
“…PSTG has not demonstrated the same ability because (1) their innovation is not disruptive enough to not allow the competition to create a good enough product, and (2) the competition has not been inept nor stuck within an innovator’s dilemma. It just has not happened.”
I think that’s the key to Pure’s lack of momentum. They may have very fast flash storage (but so does NetApp and EMC, and depending on which benchmark you want to look at, Pure’s may not even be fastest), but the storage itself is mostly a commodity. The package or solution around that storage is more important for enterprise-level customers.
Pure’s solutions architecture is still very storage-centric compared to Dell/EMC or NetApp. You can get very fast storage for whatever… but the solutions package is still inferior in many respects to what NetApp and others provide. Backups, mirroring, storage efficiency, instant roll-back/recovery/DR/failover, uptime, non-disruptive upgrades (NetApp’s “eternal cluster”, for example, is hard to argue if not compete against)… the list of needs and features is almost endless. And I won’t even scratch the surface of what’s happening with folks moving to the cloud or running hybrid on-prem/in-the-cloud storage models where they need to move large amounts of data into and out of a cloud – or between a public and private cloud.
Being able to manage all that data, not just the storage behind it, is actually more important than the storage itself (but yes, you need the storage to be solid, reliable, fast, cost-effective for the application, etc.), especially when you get to the point where you have dozens or hundreds of terrabytes of data, and PSTG still has some work to do in that realm, as a relative newcomer.
Disclosure: I’ve been working in this industry for more than 15 years, so I freely admit my probable bias as well as the strength of my insider knowledge across many of these storage vendors – but I invest in more than just the employer who signs my paycheck, including PSTG. I tried to buy some more yesterday on the overreaction, in fact, but my limit order didn’t trigger. I suspect I will have another opportunity in the next few market days.