Had Qualcomm with its 820 Snapdragon won all S7 worldwide and took the Android world by storm Skyworks would not be dead in the water, they would out of the game on the main system level market. I think design win decisions like that represents a constant risk. We are lucky Samsung insourced the S7 for the majority of the world but it could have been a very easy decision for them to go Snapdragon universally.
Ant, Help me with this. How does what you say jibe with quotes like this from Skyworks?
As an example, our overall content on Samsung’s flagship Galaxy S7 platform is up 20% versus prior models. We’ve also secured more than $9 of content within Huawei’s new flagship smartphone platforms, helping to drive over 40% year over year growth with this customer.
and with this:
In general these analog architectures are getting much more complex and that’s across our entire customer base in mobile and non-mobile. But in terms of our largest customers this provides a tailwind for us. We have consistently more addressable content with each successive design. And in fact we continue to look out two to three years as we become more of a system producer or engaging very early in architectural selection. So we have very good visibility in terms of how the architectures are going. And so I guess I would say our clearly stated goal has been for a long time is to gain content with each model and as an incumbent we have been very successful in maintaining and in fact growing our footprint and that’s aided of course by complexity that all of our customers need help in solving particularly on the analog side and that’s our strength.
What that says to me is that once they get in with a customer, they are in for life, because they become an integral part of a very complex system, and replacing them for for a competitor who is marginally cheaper would be very expensive and questionable. They see margins gradually rising instead of falling.
And how about this?
highlighting the ongoing shift towards higher-margin systems solutions, which is taking place across our customer base. As the leader in complex RF and analog integration, we’re the primary beneficiary of the ongoing industry shift towards systems solutions. And as the communications architectures continue to advance in complexity, we’re becoming an integral part of our customers’ development roadmaps. This is creating a fundamental shift in our business model; simply put, more complex systems drive increased profitability.
And especially this? (which they repeat in each conference call)
We are increasingly being brought into the architectural discussions much earlier in the design cycle…
…Well I think in general, the visibility we have continues to improve because we’re being invited into the design cycle much, much, earlier because we have a bigger footprint, we have a bigger piece of the overall system, and the system requirements are increasingly dependent upon strong analog performance, which is our sweet spot.
Do you think that they are just deluded about all this?
Best,
Saul