CNBC has reviewed an internal company memo and cites a quote from Jeff Green about today’s Amazon announcement.
In a memo to employees that was reviewed by CNBC, The Trade Desk CEO Jeff Green said the deal is the company’s “most important initiative in [connected TV] to date.”
Important to note that according to Techcrunch, as of two months ago, Amazon FireTv had 34 million users which is more than Roku.
So this is a big deal!
The Trade Desk reports earnings on Thursday August 8th after the market closes. Companies typically enter a quiet period after a quarter closes and prior to the actual earnings announcement. I doubt if we will get much more info from the company itself until its results come our.
There are a number of other interesting observations in the CNBC article.
The company will now open up inventory of Amazon Publisher Services on third-party networks that show up in its Fire TV marketplace. Those are the ads that appear on apps from networks on the Amazon Fire TV devices, like Discovery or ESPN+. Amazon announced the change in a blog post on Friday.
Green also says in his memo that other services may follow Amazon’s lead.
He added that this is an indication that Amazon Publisher Services is supportive of the open internet. “Amazon Publishing Services is supporting the open internet, in contrast to other big tech walled gardens,” he wrote. “It’s a bold move which may drive action from other CTV aggregators.”
Dataxu is another advertising company.
Dataxu CEO Mike Baker said Amazon Publisher Services’ launch of a connected TV exchange “changes everything.”
Here is a link to the CNBC article.
Frank - long AMZN, long TTD, see profile for all holdings