Just saw this in the WSJ.
It looks like Amazon is opening up the sale of some of its Fire TV ad inventory to third parties - would seem to benefit TTD.
Amazon.com Inc. is letting its advertisers use external ad-buying tools for a portion of its inventory instead of going directly through the company.
The move extends Amazon’s effort to build its ad business and signals a degree of openness in an industry that has become wary of platforms that sell their own inventory and share limited data with advertisers, known in industry parlance as a walled garden.
The time stamp is 2:24 PM ESDT article by Patience Haggin (must be a subscriber)
Frank - long TTD, long AMZN, see profile for all holdings