Record EV sales but Tesla share down. New competition?

“Electric vehicle (EV) sales in the United States jumped to more than 300,000 for the first time in the third quarter, but industry leader Tesla’s market share slipped to the lowest on record, a report by Cox Automotive showed on Thursday.”

Model 3 now priced less than the average car in the US.

Prices of US EVs is shown. Tesla Model 3 is very competitive. But strangely Japanese and Korean models are not listed.

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I wonder if Elon is getting in the way of Tesla. If I were in the market for an EV, I would not consider one because of him.


Maybe a little - but the decline in market share isn’t itself a sign of problems for Tesla. Tesla wasn’t ever going to maintain 63% market share (or even 50% market share) in the U.S. It had ridiculously high market share because it was ahead of all of the other automakers generally, and then the foreign automakers concentrated on catching up in Europe before the US - but the market wasn’t going to stay that concentrated forever.


As albaby says, market share is declining, but Tesla sales are way up year over year.

Talk of falling EV market share is pure nonsense, a lack of understanding simple arithmetic. If they were talking about falling market share in the whole auto market , them I would be worried.

The arithmetic

Say Tesla sells 10 EVs and has 100% market share. The following year Tesla sells 200 EVs and Ford sells 2 Mustang Mach-E’s.

Tesla’s EV market share is no longer 100%, it’s fallen to 99%. Pure nonsense.

The Captain