Tesla blames rising interest rates but some say buyer alienated by his comments that sound antisemitic though he denies that is true. Problems at X also a factor.
Price cuts also hurt resale value making purchase less attractive. And there is new competition.
In 2023 annual sales increased by 24.6%. Tesla lost 10.5% market share.
Tesla sold 60.5% of EVs in California. The leader by far. 13% of total vehicle sales.
Model Y & S top sellers in CA by a wide margin.
Hybrids are gaining share from 13.3% last yr vs 8.7% year before.
Battery electrics were 21.1% 4th qtr down from 22.3%.
Depends if you want to buy or sell shares. I can say working at a place that is the market leader, losing some market share with more or less flat quarterly sales… it would be a difficult to say buy now.
That’s not relying on data but on personal bias.
The market share argument has a major flaw. Say you sell 100 units and you have 100% marketshare. Next year you sell 200 units while a startup sells 20 units. You have grown by 100% yet your marketshare has fallen from 100% to just 90.9%
The saving grace of your argument is “with more or less flat quarterly sales…” Repeat the above arithmetic:
Say you sell 100 units and you have 100% marketshare. Next year you sell 110 units while a startup sell 20 units. You have grown by 10% yet your marketshare has fallen from 100% to just 84.6%
Now consider the TAM of all vehicles, not just EVs. EVs grew, total sales shrank. Your share of TAM grew despite losing EV marketshare.
I suspect this is the category in the data base rather than a statement about Model’s S & Y. Is an SUV a light truck? What exactly is a “cross over?”