$ROKU & $WMT Partnership Ads for Commerce

Woo-woo for William White, chief marketing officer at $WMT! You, Sir, have just taken one giant step for mindless consumerism. Calm down, and put your pants back on. Rest assured we will give you a plaque at your retirement to recount your eloquence in the highlighted sections below:


BENTONVILLE, Ark. & SAN JOSE, Calif., June 16, 2022–(BUSINESS WIRE)–Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced today a first-of-its-kind partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku, America’s #1 TV streaming platform*.

This unique partnership evolves shopping beyond the QR code and will change the way customers interact and shop TV and video content. The new experience offers product discovery with a seamless checkout experience, enabling purchase directly at the time of inspiration.

“We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,” said William White, chief marketing officer, Walmart. “No one has cracked the code around video shoppability. By working with Roku, we’re the first to market retailer to bring customers a new shoppable experience and seamless checkout on the largest screen in their homes – their TV.”

What could possibly go wrong here? Your info is pre-loaded on your TV screen which everyone in the house - and even friends and family can use your remote - will have access to. Did anybody at Walmart and Roku think through the predictable abuse which they are about to unleash?


Viewers simply press “OK” with the remote on a shoppable ad and proceed to checkout with their payment details easily pre-populated from Roku Pay, Roku’s payments platform. From there, tapping “OK” on the Walmart checkout page places the order. A Walmart purchase confirmation is then emailed with shipping, return, and support information.