I’m sure Muji can weigh in better than anyone about the significance of this move with Dataset, what I think is this is a significant positive expansion of their TAM with a consumption based business and value add to their customers.
“Asana (NASDAQ: ASAN), Copart (NASDAQ: CPRT), TomTom (AMS: TOM2), and DoorDash (NASDAQ: DASH) selected DataSet to analyze all types of data from an unbounded time horizon – streaming and historical.
CTOs, CIOs, engineering, and IT operations teams select DataSet, replacing Elastic and Splunk, to harness the power of their data.”
I was hoping to circle back to this, and agree that Muji’s take would be great.
At a high-level, you have a security company that improves their product based on data analysis essentially saying “since we are good at analyzing our data to make our product better, we thought our clients may like to do the same”.
Not saying they are becoming Amazon here, but just pointing out this is akin to Amazon realizing they had mammoth data centers for their own purposes and then opting to offer that expertise as a service (IaaS) to others.
Optionality, is the term we like to use here.
I do like this by S. I just don’t know how legit their offering is, or how big of a realistic bite of TAM they can take with this offering. Will clients be concerned they are diluting their focus away from security? Or vice versa?
I saw the same thing jonwayne did with the line “replacing Elastic and Splunk” and it really caught my eye. ESTC has been a disappointing stock, largely thanks to DDOG one would assume, but their recent results have been good. Splunk is a known and legit company in the space. To actually have companies selecting S over those two names is impressive.
But are customers of Dataset largely going to be limited to clients already using S for security? While they are growing, they don’t exactly have the lion share of clients in the world yet. So will their sales teams be bifurcated and will Dataset-sellers be approaching clients regardless of their status as an existing security customer?
One concern with the sales approach can be gleaned from Nutanix: they were setting world on fire with HCI sales. I was actually at their sales kickoff when they announced all the new products they would be selling. I was concerned at the time, and it proved prescient, that the same sellers couldn’t sell all these very different products. Plus, we are usually talking about very different client contacts you are dealing with. Not everyone can immediately get time on the CxO’s calendars. Security client contacts would be different than the Data Analysts, Product Mgrs, Mktg folks…whoever would care most about analyzing data. Think of it as who the Amplitude sellers focus on vs who the Crowdstrike sellers focus on. Some overlap, but not a lot, I would think.
Would like to see what others think about this move by SentinelOne?
Dreamer