Short Article on SHOP?

Appears this guy is attempting to influence people to short SHOP? After weeding through all his negativity I see the disclaimer that he may initiate a short position in the next 72 hours.

Question: Is the rebuttal to his article that SHOP is simply investing/plowing $ back into the business to grab as much market share as quickly as possible, and in fact could lessen their spend at any time if they wanted to show a “profit”?

Shopify: Dumbfound $SHOP