It’s been discussed some on the board (and in the Knowledge sections) but might be worth another reminder as we approach Amazon Prime day tomorrow, which likely kicks off the holiday shopping season, and likely a significant revenue influx for AMZN.
I explained the following to a friend that was having a hard time selling some companies that he’s held for some time, really good companies, that have grown to very large cap companies e.g. AMZN ($1.7T), NFLX ($238B - he’s owned NFLX since 2011!!)
My suggestion was to consider selling the extremely large caps companies (that are still doing well, but slower growing) and reinvest in faster growing companies that have smaller capitalizations, which are also doing well, growing revenue faster, and have a better chance of growing share price faster, e.g. DDOG($34B), CRWD($32B), ZM ($140B). It’s the ‘ole’ large number problems: it’s harder for a very large cap company to realize the gains we desire than it is for a “smaller” cap company. I did just a little research, shown below.
One-year return summary
Highest conviction, “smaller” caps
o ZM: 590%
o DDOG: +188%
o CRWD: 138%
Strong companies, but very large caps
o AMZN: 90%
o NFLX: 91%
3-month return summary
High conviction, “smaller” caps
o ZM: 78%
o DDOG: +16%
o CRWD: 23%
Strong companies, but very large caps
o AMZN: 3%
o NFLX: -2%
Now some might point out ZM’s market cap is getting really big and could hardly be considered a “smaller cap”, and I agree with that. Definitions of large cap and small cap differ slightly between the brokerage houses, and the dividing lines have shifted over time. But my point is, historically, smaller cap companies grow faster than large cap companies, even the best in each of those categories. My example was it might be like investing in AMZN 10 years ago. It’s finding these companies before they reach the land of very large cap companies.
I hope you find this educational.