The PBJ wars are set to begin

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The J.M. Smucker Co. is suing Trader Joe’s, alleging the grocery chain’s new frozen peanut butter and jelly sandwiches are too similar to Smucker’s Uncrustables in their design and packaging.

In the lawsuit, which was filed Monday in federal court in Ohio, Smucker said the round, crustless sandwiches Trader Joe’s sells have the same pie-like crimp markings on their edges that Uncrustables do. Smucker said the design violates its trademarks.

Smucker also asserted that the boxes Trader Joe’s PB&J sandwiches come in violate the Orrville, Ohio-based company’s trademarks because they are the same blue color it uses for the lettering on “Uncrustables” packages.

Trader Joe’s boxes also show a sandwich with a bite mark taken out of it, which is similar to the Uncrustables design, Smucker said.

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Is this really a thing? Frozen PBJ sandwiches? I’m almost speechless!

JimA

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Evidently they’re very popular in the NFL..

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I believe those are the originals and Uncrustables are not frozen. The Trader Joe’s knock off is frozen.

JimA

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They are indeed frozen.

What’s the best way to thaw Uncrustables® sandwiches?

Keep Uncrustables sandwiches frozen until ready to eat. Thaw 30 to 60 minutes at room temperature. Enjoy our classic crimped sandwiches within 8 to 10 hours of thawing for best flavor.

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Thank you for the correction. I would have sworn that I had an uncrustable at some point a few years ago while travelling. Must have been something else. At some point my memory will kick in and then I’ll forget why I was trying to remember!

JimA

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