… it’s meant to appeal to older customers who long for the “stick shift”.
intercst
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I predict a growth industry in transmission repair, as both novices and gearheads demonstrate how to grind metal into tiny shards.
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Just another one of those cases where a company builds a backward-looking product. How innovative! 
I highly doubt that people aren’t buying their EVs because of the transmission/lack of noise. Management needs a wake up call
Fake engine noise has been a thing for years in luxury brands like Porsche and BMW. I mean, they have engine noise, but they pipe in fake noise through the entertainment system speakers.
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Feed them oats and make them poop! 
Neighing 
should be easy enough! 
The Captain
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Engineers who worked on the vehicle system said they wanted to preserve a driving experience that is appreciated by some car enthusiasts and older drivers—and might otherwise die out in the shift to EVs.
In a related story Toyota showed the original documents outlining the founding of the company where the first cars they produced had a saddle for the driver’s seat. They wanted to preserve the experience that is appreciated when riding a horse. The auto engineers also designed a system to produce fake smells but it is unclear how many of these they sold.
Mike
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Makes one think about “what would their tow truck look/smell like”?
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A link and a word.
The link is the article behind the paywall: http://archive.today/YG7p5
The word is:
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I think the whole thing is faked. There are no real metal gears involved. I wonder if they can fake grinding and maybe even fake metal shards via computer simulation (“please change your virtual transmission fluid as we’ve detected excessive virtual metal shavings in it”) 
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