Greetings Saul board users,
Long time lurking, not-often poster. I’ve been doing some research on a company and was hoping, as one of the finer corners of Fooldom, that you call could put this idea through the ringer to point out the things I’m missing.
The stock: Bitauto (NYSE: BITA)
The thesis: It is building a platform for a streamlined car-buying experience that benefits from the network effect, bringing together car buyers, auto dealers, OEMs, financiers, and insurance companies.
Here’s the long-and-short:
Bitauto has three different segments (rev figures TTM, CAGR since 2015):
Advertising (48% of revs, CAGR of 10%)
Digital Marketing (11% of revs, CAGR of 38%)
Transaction Services (41% of revs, CAGR of 144%)
As you might suspect, the real thesis here is in transaction services. This is where things get a little hairy. In order to capitalize on the opportunity the company has, it reached out to lots of funders in 2014 and 2015 to create a subsidiary, Yixin – which focuses on transaction services. Just this month, Yixin was spun out of Bitauto. As far as ownership goes, these are the key details:
Bitauto still owns 44.4% of the company, and controlling voting rights.
Yixin is also backed by Tencent (20.9% ownership), JD (10.9%), and Baidu (3.0%), among others. These favorable relationships lower customer acquisition costs for Yixin, and strengthen the network effect.
Within Yixin, there are two operating segments, and it’s important to understand both of them.
Self-operating financing
At the most basic level, this is Yixin (and by proxy, Bitauto) lending out its own money for customers to make auto purchases or leases. This currently accounts for 80% of Yixin’s revenue, and is growing at 210%.
While the growth has been great, there are significant threats to take into consideration – namely that Yixin is on the hook if these loans go south. The company admit’s it’s underwriting may not be up to snuff, stating in its recent prospectus:
For most of our auto finance products, we generally require less documentation from applicants than that would otherwise be required by traditional banks for credit assessment and approval, which enables more expedited approval process. However, such lower documentation requirement may result in increasing risks through our self-operated financing business.
It’s worth noting, however, that this business is actually becoming a smaller and smaller part of Yixin’s overall operation – which I think is a good thing.
Transaction platform
This is the other arm of Yixin. It is here that the network effect really takes hold.
Even within the transaction platform, there are two sub-divisions:
Advertising and Subscription Services
Auto dealers can place ads and promotional material
This provides 12% of revenue for Yixin and has grown from 48M RMB in 2014 to 329 RMB today (CAGR of 100%)
Facilitation and Value Added Services
Connecting auto buyers with dealers, financing solutions (including those not directly associated with Yixin’s self-operating finance arm), and insurance options.
Value added services via telematics for auto dealers.
This provides 8.5% of revenue for Yixin today, BUT THIS IS THE LYNCHPIN BEHIND AN INVESTMENT.
This division only brought in 13M RMB last year, and through the first six months of 2017, it brought in 133M RMB – a tenfold increase in just six months.
This is the key because it mitigates financing risk away from Yixin, and helps strengthen the network effect. It is also growing fast enough that I believe it could represent a much larger percentage of revenue moving forward.
Beyond all these moving pieces
That’s a lot to digest. And if you have the time or interest, you can read the entire Yixin prospectus here: http://www.irasia.com/listco/hk/yixin/listingdoc/l171106.pdf…
But in terms of value, I found something else very interesting.
If my calculations are correct, Yixin is being valued on the Hong Kong exchange at $5.77B. With a 44.4% ownership stake, that means Bitauto’s share is worth $2.56B. Right now, shares of Bitauto trade with a market cap of just $2.46B. In other words, if you own shares, you get the Yixin stake for a discount, and everything else that doesn’t fall under the overlap of BITA and Yixin is absolutely free.
What I need from you!
Tear this apart. Seriously, tear it apart. I have to be missing something, because this seems like an awfully good deal. I’m not much of a trader like Saul and others (not that you’re traders, but you don’t mind getting in and out quickly), and my annual portfolio turnover is often less than 15%. Knowing that, I see autonomous electric fleets as perhaps the greatest longterm threat to BITA.
But beyond that, WHAT AM I MISSING?
Thanks in advance,
Brian
Long JD, BIDU (and very small stake in BITA)