https://www.youtube.com/watch?v=cV9QES-FUAM The nuances of the EVGA decision require watching the video, I’m not going to try to re-express them here. But EVGA has stopped building graphics cards and will not market any 4000 series cards even though some samples are floating around. EVGA will continue to sell 3000 series cards until their stock runs out. (Except for withholding a few for warranty and other such purposes.)
EVGA says that they notified nVidia in April. They have no plans to offer AMD or Intel graphics cards.
Why is EVGA doing this? They made lots of money as an nVidia partner, but I suspect they could not see any future profits. Does this mean that the 4000 series will lose big to AMD’s new products? Not really. It means that EVGA does not expect to make money on the high-end nVidia products, and they don’t see making it up on low-end card volume.
A bad partner is a liability, especially if your core offerings depend on that partner. If I can’t tell you about pricing or availability or even provide driver software to support product development before you’re supposed to launch, then I should expect to get dumped. If half this stuff is true, I can’t blame EVGA. And if they can’t see a point in investing to support AMD or (ha!) Intel ARC, then yeah, exit the market.
Good luck to them with the motherboard business and whatever else they have going for them. AMD should and I’m sure will weigh cozying up to them right about now.
EVGA is reportedly making the decision to no longer work with Nvidia because it feels the company was a bad partner, according to both Gamers Nexus and JayzTwoCents. The company claims that Nvidia wouldn’t tell EVGA how much it would have to pay to obtain GPU cores before publicly announcing the price of cards like the RTX 3080, which made it difficult for EVGA to figure out how much it would have to charge for its own products, built around Nvidia’s tech. According to JayzTwoCents, Nvidia sent the drivers required to take full advantage of its GPUs to journalists before it sent them to EVGA and would keep the manufacturer in the dark about how many GPUs it would get to integrate into its own designs and products.
Gamers Nexus also reports that EVGA has to sell high-end cards like the RTX 3080 or 3090 at a loss of “hundreds of dollars” in order to keep its prices even remotely competitive with Nvidia’s own Founders Edition cards.
When asked for a response to these allegations, Nvidia spokesperson Bryan Del Rizzo told The Verge in an email that the company “had a great partnership with EVGA over the years and will continue to support them on our current generation of products. We wish Andrew and our friends at EVGA all the best.” …
EVGA told Gamers Nexus that it intends to stay in business and won’t lay off any of its employees. However, it seems extremely likely that the company will have to get smaller or make huge expansions on other projects — the company also makes power supplies, motherboards, and other PC components and accessories, but it’s mostly known for its graphics cards. On the about section of its website, the first thing the company notes is that it’s “one of the top NVIDIA authorized partners in channel sales throughout North America.”
