failed to achieve its promises.
He said that he aimed for Tesla to produce 1,000 new solar roofs per week by the end of 2019.
However, Tesla didn’t reach volume production of the solar roof tiles until 2020, and even then, it was at a fraction of the deployment it was aiming for.
Since then, Tesla has even further pulled back its solar effort – and even stopped reporting its solar deployment.
In 2023, we reported that Tesla began phasing out its solar business, particularly its in-house installations.
Tesla shifted its focus on deploying Powerwalls and solar inverters through third-party installers.
The same thing is happening with Tesla’s solar roof tiles. The company appears to be giving up on installing them itself, but some installations are still happening with third-party certified installers.
Tesla-certified installers are even convincing potential buyers to opt for a regular roof with solar panels instead of a solar roof. Potential buyer Jeff Betty shared this text from an unnamed installer
This is not entirely surprising, as the primary issue with the Tesla Solar Roof tiles is their pricing.
A regular roof with solar panels can be installed at a fraction of the cost of a Tesla Solar Roof.
https://insideevs.com/news/757018/tesla-cybertruck-discounts-april-2025/
With inventory piling up, Tesla has started putting up to $10,000 on the hood of Cybertrucks.
After putting around 50,000 Cybertrucks on the road, according to a recent recall filing, the company appears to be out of pre-orders and desperately looking to juice demand.