https://insideevs.com/news/803940/ford-fathom-price-name-reveal-electric-truck/
The $29,945 Ford Fathom gets a pretty decent list of standard equipment.
At just under $30,000 all-in, it should just about match Ford’s Maverick pickup. It also lands in the same ballpark as the Chevy Bolt and the new Nissan Leaf, two of the few affordable EVs on the market.
All Fathom trims will support BlueCruise, Ford’s hands-free driver assistance system that competes with Tesla’s Autopilot and General Motors’ Super Cruise. The base model will be “BlueCruise-capable,” but owners will have to pay extra to activate it. Beyond that, Ford said the truck will offer bidirectional charging, a digital key, and a frunk all as standard equipment.
- Ford has yet to disclose the Fathom’s battery size, driving range, or fast-charging capabilities.*
Ford has also confirmed that the truck will use domestically produced prismatic lithium-iron-phosphate (LFP) cells from BlueOval Battery Park Michigan, the company’s new $3 billion battery plant, where it is manufacturing batteries using technology licensed from Chinese battery maker CATL. The truck itself will be built in Louisville, Kentucky, using a radically new “assembly tree” manufacturing process.
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{{ “We know that there are customers that are looking for 300 miles of range,” she said. “So we will have options, … }}
It will be interesting to see how much a 300 mile range adds to the $29,945 advertised price. But it’s good that it has “an interior larger than an RAV4” – so it’s a 4 door pickup truck at that price?
intercst
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https://insideevs.com/reviews/728293/ford-skunkwork-ev-specs-range/
The new platform will be a “Model T moment” for the brand, Farley said, hinting at EVs hitting the reset button at the company as competition grows.
Methinks Slate is the model T. But I appreciate Ford’s push for reasonable cost EVs.
The reveal was somewhat anticlimactic, with the automaker focusing more on its revolutionary new manufacturing processes, which allow it to build an EV from just three big parts. These gigacastings travel along separate assembly lines and are joined together right before the end of the building process.
Farley thinks that Ford’s EV future is based on volume and low costs, and one way it plans to keep costs down and prices cheap is by restricting battery sizes. Bigger batteries mean higher prices because that’s the most expensive part of an EV.
AS charging time declines, methinks range is becoming less of an issue.
In 2022 the Maverick Hybrid was touted as starting at $19,995 (now $28,145).
Did anyone buy for that price? I doubt it. Ford dealers were adding “market adjustments”. Lots of stories of folks having ordered at MSRP, only to have the dealer add on $5-10k, take it or leave it.
If the Fathom is in demand the stealers will do the same, unless Ford can bring them into line somehow.
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We looked all over the area for a RAV4 Limited, back in '23, all but one dealer had markups taking it over our limits, as it worked out, someone cancelled their order at that dealership for exactly what we wanted, we jumped on it, still a little shifty, they initially tacked on an extended warranty, we cancelled that the next day, once we had possession, so even then one has to pay attention… Still happy with the purchase, they keep prodding to get us to trade up, likely a decent value offer, but no need for us… There must be a standard marketing game taught somewhere,
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