" Personally I think it’s time to move ZM up to a top three position in my cloud portfolio. "
The thesis of your post is that Zoom will prosper because
1: High tech employers are spreading out physically, creating new demand for cross-site collaboration tools.
2: High-tech employers want live video between sites and will pay Zoom to get it
That makes sense, but only in cases where the need for great video conferencing exceeds the “good enough” teleconferencing video that already comes with the Microsoft Office 365 product line.
The high-tech employers have Microsoft Office already. Microsoft owns Skype for Business and Teams. Both are designed for cross-site collaboration with secure sharing of documents. I use Skype for Business all the time for engineering meetings. It is excellent for document sharing, desktop sharing, and audio conferencing. It does everything I need done to collaborate with my coworkers across the cube wall and across the country. I click the meeting notice, put on the headset and I am there. I can just click “share desktop” and choose to share my desktop or a selected document with all of the participants. I can share what I want and see what they share. Cross site collaboration works very well.
We are rolling out Teams in our department. We want cross-site employees working on the same project to communicate and share work between themselves. Project members apply for membership in the “team”. Then we exchange messages within the Team app that all can see, and can share documents that all can see. It’s like an ongoing family conversation with record-keeping. Teams has video (I haven’t used it yet, but others do). Teams video would have to be terrible for a full-up Microsoft customer to spend more to buy separate video. Most of those high-tech employers already have Microsoft for their document needs. All the tools work together in the same way, and are designed for collaboration.
My employer used other products for face to face video conferencing between conference rooms full of people and a few working from home. Between conference rooms at multiple sites, it works pretty well. When I hook in from my home office, so-so at best. The current product is Webex. I am sure Zoom is better. If Webex costs extra from Cisco over what we pay them now for other services, or management feels the so-so quality is no longer “good enough” Zoom may have an in.
Zoom has room to grow when great video on demand is the most important feature. I don’t know if the high tech companies who already have Microsoft products will be that growth. Not unless the Microsoft products can’t be made to work. Other kinds of companies will need the best video and more often.
Trusted Reviews have lots of feedback from users of both products.
Disclaimer: I hold shares in both MSFT and ZM. I think both will prosper.