Interview with Tobi Lutke

A short interview, not a ton of actionable information, but still possibly of interest to some here:

https://fs.blog/tobi-lutke/

There are three kinds of processes. There’s a kind of process that makes things that were previously impossible to do, possible. That’s good. Then there’s a kind of process that makes something that was previously possible significantly simpler, which is also good. And then there’s everything else. I bet you 99.9% of all process that exists in corporate America is the third category, which is actually just telling people to behave slightly different from what common sense tells them to do.

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just listened to it. Wow.

This guy is fascinating. I like his thinking.

If I based my buying of SHOP on how much I like the CEO, I would buy a ton more.

tj

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