Interview with Tobi Lutke

A short interview, not a ton of actionable information, but still possibly of interest to some here:

There are three kinds of processes. There’s a kind of process that makes things that were previously impossible to do, possible. That’s good. Then there’s a kind of process that makes something that was previously possible significantly simpler, which is also good. And then there’s everything else. I bet you 99.9% of all process that exists in corporate America is the third category, which is actually just telling people to behave slightly different from what common sense tells them to do.


just listened to it. Wow.

This guy is fascinating. I like his thinking.

If I based my buying of SHOP on how much I like the CEO, I would buy a ton more.