Half-price in the aftermarket compared to last year.
{{ The cheapest ticket for Super Bowl LIX in New Orleans has fallen below $4,000 on the secondary market, according to reseller TickPick, marking a 30% decline over the past week — and more than 50% cheaper compared to last year’s record-breaking Super Bowl. }}
The late local news was talking about the stadium being spiffed up for the game, and how the NFL is hoping attendance is not even worse than last year.
It hasn’t seemed to affected potential viewership. From the link:
Although the Super Bowl tickets aren’t setting records, the highly anticipated TV advertisements are. Fox has sold at least 10 of its Super Bowl commercial spots for upward of $8 million each, a person with direct knowledge of the matter confirmed to CNN. The network originally sought about $7 million for 30 seconds of ad time during the game.